Essential SEO Steps for Business Websites

Every business owner wants to appear near the top of relevant Google searches. To understand how this process works, let’s look at how Google serves up search engine results.

Read More

Social Media Marketing Etiquette

Now that business has discovered social networking sites like Facebook and Twitter, there’s a great rush to turn those networks into advertising channels, churning out one self-promotion after another. That type of marketing is ineffective, and can even leave businesses vulnerable to the hazards of social networking. Successful social media marketing, to build a network and achieve word-of-mouth advertising, requires a time investment. Below are some etiquette tips to help you get started.

Read More

Anatomy of a Blog Post

How can you write the most effective blog post? Write about something you know. A good blog post should be three to five paragraphs in length, or the length of one short page. Consider the attention span of your reader. If your blog is interesting, you can hold his attention for a couple of minutes.

Read More

Blogging for Business: Inside-Out Method

Nowadays we’re being forced to describe our business on the Internet in 140 characters or less (for Twitter). How can we write effective, search engine-friendly ad copy that drives new business?

Read More

Google AdWords: What Is My “Bounce Rate?”

Are you using Google AdWords to promote your business on the Web? Do you know your “bounce rate?” Your bounce rate can help you tell if your AdWords campaign is effective.

Read More

How To Make Your Website Images and Videos Responsive

In order to make your website mobile-friendly, you will need to adapt your HTML code. Editors assign a fixed size to images, which may be too large for viewing on a smartphone. You can use CSS to make the image size responsive to the (smartphone) viewing screen.

Read More